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J-Cut Production · Dubai
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Video production company
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Veronica Manalo

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J-Cut Production
Case Studies · J-Cut Production

Work that speaks
for itself.

5.090+ Google reviews

Brand films, corporate productions, social content, animation, and documentary work for leading brands across the UAE, GCC, and beyond.

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Brand FilmNEOM

The Line Exhibit

Cinematic brand film commissioned for The Line, NEOM's revolutionary linear smart city. Premiered at international expos and media events worldwide.

Hero Brand FilmSocial CutdownsExpo ContentCGI Integration

In collaboration with: NAF

Brand FilmNEOM

Cybersecurity Campaign

High-concept brand film for NEOM's cybersecurity division. Designed to communicate technical capability through cinematic storytelling.

Brand FilmMotion GraphicsSocial Cuts

In collaboration with: NAF

Brand FilmNEOM

Digital Health

Production and animation film for NEOM's digital health initiative, illustrating the future of healthcare infrastructure in The Line.

Brand FilmAnimationMotion Graphics

In collaboration with: NAF

Brand FilmNEOM

Rewilding Program

Nature and environment capture for NEOM's Rewilding Program, showcasing the ecological restoration efforts across the NEOM territory.

Documentary Brand FilmAerial FootageSocial Cuts

In collaboration with: NAF

Brand FilmSEARA

Shawarma Box Commercial

Food product commercial for SEARA's shawarma range. Full production from concept through post, designed for broadcast and retail digital screens.

Product CommercialBroadcast MasterSocial Cuts

In collaboration with: Mata Films

Brand FilmGoldn Ladies Club

Brand Campaign Film

Aspirational brand film for Goldn Ladies Club, celebrating the brand identity and community positioning in the UAE market.

Brand FilmSocial CampaignEvent Content

In collaboration with: Shadow Studios

Brand FilmBianco Italy

'Timeless'

Luxury fashion brand film for Bianco Italy. Cinematic production capturing timeless craftsmanship and Italian aesthetic in a Dubai context.

Hero Brand FilmSocial CutdownsProduct Showcase
Brand FilmMcDonald's Saudi Arabia

TV Commercial Campaign

TV commercial campaign for McDonald's Saudi Arabia, produced for broadcast across KSA. Full production from concept to final delivery.

TV CommercialBroadcast MasterDigital Cuts

Produced by Jana Shaaban during her tenure as an employee of Incubeta. All Intellectual Property and Copyright remain the sole property of Incubeta.

Brand FilmMcDonald's Saudi Arabia

TV Commercial Campaign Series

Part of a series of TV commercial campaigns for McDonald's Saudi Arabia, designed for broadcast distribution across KSA.

TV CommercialBroadcast MasterSocial Cuts

Produced by Jana Shaaban during her tenure as an employee of Incubeta. All Intellectual Property and Copyright remain the sole property of Incubeta.

Brand FilmMcDonald's Saudi Arabia

Self Ordering Kiosk Commercial

Blended production and animation commercial for McDonald's Saudi Arabia introducing their self-ordering kiosk experience to customers.

CommercialAnimation IntegrationIn-Store ScreensDigital

Produced by Jana Shaaban during her tenure as an employee of Incubeta. All Intellectual Property and Copyright remain the sole property of Incubeta.

Brand FilmAlUla

Hegra After Dark

Short cinematic film for AlUla's Hegra After Dark experience, capturing the mystique of the ancient Nabataean city under the stars.

Cinematic FilmBroadcast MasterDigital Distribution

Produced by Jana Shaaban during her tenure as an employee of Incubeta. All Intellectual Property and Copyright remain the sole property of Incubeta.

Brand FilmAlUla

Ancient Kingdom

Brand film showcasing AlUla as Saudi Arabia's ancient kingdom, produced to support international tourism positioning.

Destination FilmAerial FootageSocial Cuts

Produced by Jana Shaaban during her tenure as an employee of Incubeta. All Intellectual Property and Copyright remain the sole property of Incubeta.

Brand FilmKAUST

The Science Behind Golf

Educational production and animation film for KAUST exploring the science of golf — produced for digital and academic distribution.

Educational FilmAnimationDigital
CorporateZurich Insurance

Protection Campaign

Corporate campaign film for Zurich Insurance's regional protection messaging. Positioned for broadcast and digital distribution across the GCC.

Corporate FilmBroadcast MasterDigital Cuts
CorporateZurich Insurance

On Screen & TV Commercial

On-screen and TV commercial campaign for Zurich Insurance, produced for broadcast across the UAE and GCC markets.

TV CommercialOn-Screen ContentBroadcast Master
CorporateAstellas Pharma

Opening Video

Corporate opening video for Astellas Pharma, produced for internal events and brand communications across the region.

Corporate FilmEvent PresentationDigital

In collaboration with: Zaini Media

CorporateADNOC

Gas Processing Excellence Awards

Corporate event film for the ADNOC Gas Processing Excellence Awards, capturing the recognition ceremony and employee achievements.

Event FilmHighlight ReelInternal Distribution
CorporateMcDonald's Saudi Arabia

The Supplier's Visit

Corporate story following McDonald's Saudi Arabia's supplier visit to the Rashid Food Company, capturing the farm-to-table supply chain.

Corporate DocumentaryDigital Distribution

Produced by Jana Shaaban during her tenure as an employee of Incubeta. All Intellectual Property and Copyright remain the sole property of Incubeta.

SocialCMS Prime

Controversial Social Campaign

Bold social campaign for CMS Prime designed to stop the scroll and spark conversation. Multi-asset series across Instagram, TikTok, and paid social.

Social SeriesPaid Ad CreativeReels
SocialCMS Prime

Controversial Social Campaign

Second asset from the CMS Prime controversial social series. Designed to provoke reaction and drive organic amplification across paid and organic channels.

Social SeriesPaid Ad CreativeReels
SocialCMS Prime

Controversial Social Campaign

Third asset in the CMS Prime social series. Part of a multi-film approach engineered to generate conversation and drive trading platform sign-ups.

Social SeriesPaid Ad CreativeReels
SocialCMS Prime

Social Campaign

Social content produced for CMS Prime, designed to build brand credibility and awareness among UAE trading and finance audiences.

Social ContentPaid AdsReels
SocialCMS Prime

Social Campaign

Performance-led social content for CMS Prime, crafted for audience targeting across Meta and TikTok within the UAE financial services space.

Social ContentPaid AdsReels
SocialCMS Prime

Social Campaign

Further social campaign asset for CMS Prime, part of an ongoing content strategy driving brand awareness and conversion in the UAE market.

Social ContentPaid AdsReels
SocialEverybody

App Launch Campaign

Social campaign film for Everybody's app launch, produced to introduce the brand across social platforms in the UAE.

Social CampaignReelsPaid Ads
SocialEverybody

The Athlete

Character-led social film targeting serious athletes for Everybody's app launch. Speaks directly to performance-driven users seeking structure and progression.

Social FilmReelsPaid Ads
SocialEverybody

The Inconsistent

Relatable character-based social film targeting users who struggle to stay consistent with fitness. Built to drive high-resonance engagement and app downloads.

Social FilmReelsPaid Ads
SocialEverybody

The Beginner

Approachable social film for first-time gym-goers, positioning Everybody as the app that removes the intimidation from starting a fitness journey.

Social FilmReelsPaid Ads
SocialEverybody

Busy Mom

Social film speaking to time-poor mothers, showing how Everybody fits into a demanding schedule. One of the most relatable assets in the launch series.

Social FilmReelsPaid Ads
SocialEverybody

Weight Loss

Motivational social film for users with weight loss goals, built to connect emotionally and drive downloads among the app's highest-intent audience segment.

Social FilmReelsPaid Ads
SocialEverybody

The Senior

Social film targeting older adults and seniors, demonstrating that Everybody is built for all fitness levels and all stages of life.

Social FilmReelsPaid Ads
SocialGallaxia

Social Campaign

Social campaign produced for Gallaxia, designed for platform-native distribution across Instagram and TikTok.

Social CampaignReelsPaid Ads
SocialFCA

Human Trafficking Awareness

Purpose-driven social awareness campaign for the Family Care Authority, produced for distribution across UAE government digital channels.

Social CampaignAwareness FilmDigital Cuts

In collaboration with: Shadow Studios

SocialSUNKSSD

Social Media Campaign

Social media content produced for SUNKSSD, built for platform-native distribution across Instagram and TikTok in the UAE market.

Social ContentReelsPaid Ads
SocialSUNKSSD

Social Media Campaign

Second social campaign asset for SUNKSSD, maintaining a consistent brand voice across the multi-asset digital content series.

Social ContentReelsPaid Ads
SocialSUNKSSD

Social Media Campaign

Third asset in SUNKSSD's social campaign, completing a cohesive multi-film content series designed for maximum reach and brand recall.

Social ContentReelsPaid Ads
SocialProSleepy

Endless Comforts

Lifestyle product social campaign for ProSleepy. Warm, aspirational content built for performance across organic and paid channels.

Social CampaignUGC-Style ContentPaid Ads
SocialProSleepy

Bamboo Medical Pillow

Product social campaign for ProSleepy's bamboo medical pillow, highlighting comfort and health benefits for digital and paid distribution.

Product SocialPaid AdsReels
SocialAramas International Lawyers

Social Campaign

Social media campaign for Aramas International Lawyers, positioning the firm across digital channels in the UAE legal market.

Social CampaignReelsLinkedIn Content
SocialNurivio

Dip If You Slip

Punchy social campaign for Nurivio with bold, platform-native creative direction. Conceived and produced for maximum reach on short-form video.

Social CampaignTikTok ContentInstagram Reels
SocialTop Sports

F1 Campaign

Social campaign produced for Top Sports' Formula 1 coverage. High-energy visual sequences built for social amplification across platforms.

Social CampaignMotion GraphicsReels
SocialASICS

Store Foot Analysis

Social campaign for ASICS highlighting their in-store foot analysis service, designed to drive footfall and brand engagement.

Social CampaignReelsPaid Ads

Produced by Jana Shaaban during her tenure as an employee of Incubeta. All Intellectual Property and Copyright remain the sole property of Incubeta.

SocialASICS

Find Your Space

Social campaign for ASICS built around the 'Find Your Space' creative concept, shot across iconic Dubai locations.

Social CampaignLifestyle ContentReels

Produced by Jana Shaaban during her tenure as an employee of Incubeta. All Intellectual Property and Copyright remain the sole property of Incubeta.

SocialASICS

Shibori Texture

Social campaign for ASICS' Shibori Texture collection, blending Japanese-inspired aesthetics with dynamic movement in a UAE context.

Social CampaignProduct ContentReels

Produced by Jana Shaaban during her tenure as an employee of Incubeta. All Intellectual Property and Copyright remain the sole property of Incubeta.

SocialHyundai

Precision Engineering

Social commercial for Hyundai highlighting precision engineering across their vehicle range, produced for digital and social distribution.

Social CommercialPaid AdsDigital Cuts

Produced by Jana Shaaban during her tenure as an employee of Incubeta. All Intellectual Property and Copyright remain the sole property of Incubeta.

SocialOKX UAE

Social Campaign

Social campaign for OKX's UAE market launch, building awareness and engagement across crypto and finance audiences in the region.

Social CampaignPaid AdsReels
SocialSEARA

Social Commercial

Social commercial campaign for SEARA, driving product awareness through high-impact short-form content across digital platforms.

Social CommercialReelsPaid Ads

In collaboration with: MATA Films

SocialAlUla

Ancient Kingdom

Social cutdown of the AlUla Ancient Kingdom brand film, edited for platform-native distribution to drive international tourism consideration.

Social CutdownReelsPaid Ads

Produced by Jana Shaaban during her tenure as an employee of Incubeta. All Intellectual Property and Copyright remain the sole property of Incubeta.

SocialAlUla

Tour Training Camp

Social campaign capturing the AlUla Tour Training Camp, produced for international cycling audience engagement.

Social CampaignSports ContentReels

Produced by Jana Shaaban during her tenure as an employee of Incubeta. All Intellectual Property and Copyright remain the sole property of Incubeta.

SocialAlUla

Tales After Dark

Social campaign for AlUla's Tales After Dark experience, capturing the atmosphere and storytelling of evening events.

Social CampaignEvent ContentReels

Produced by Jana Shaaban during her tenure as an employee of Incubeta. All Intellectual Property and Copyright remain the sole property of Incubeta.

SocialAlUla

Arts Festival Announcement

Social campaign announcing AlUla's Arts Festival, produced to build anticipation and drive regional and international attendance.

Social CampaignAnnouncement FilmPaid Ads

Produced by Jana Shaaban during her tenure as an employee of Incubeta. All Intellectual Property and Copyright remain the sole property of Incubeta.

SocialThe Collectional

Somewhere in Mexico

Social campaign for The Collectional shot in Mexico, combining travel, luxury lifestyle, and editorial storytelling.

Social CampaignLifestyle ContentReels
SocialThe Collectional

Destination

Editorial social film for The Collectional blending luxury travel and lifestyle storytelling, produced to grow the brand's international social presence.

Social FilmLifestyle ContentReels
SocialNando's

Marina Branch

Social content produced for Nando's UAE to announce the opening of their Marina branch, designed to drive footfall and social buzz.

Social ContentReelsPaid Ads

Produced by Jana Shaaban during her tenure as an employee of Incubeta. All Intellectual Property and Copyright remain the sole property of Incubeta.

SocialNando's

How Delicious

Food-first social film for Nando's UAE with close-up, appetite-driven visuals built to generate engagement and drive restaurant visits.

Social ContentFood ContentReels

Produced by Jana Shaaban during her tenure as an employee of Incubeta. All Intellectual Property and Copyright remain the sole property of Incubeta.

SocialNando's

Day 23 of Ramadan

Ramadan-themed social content for Nando's UAE timed around Iftar, connecting the brand with the cultural moment and driving seasonal footfall.

Social ContentSeasonal CampaignReels

Produced by Jana Shaaban during her tenure as an employee of Incubeta. All Intellectual Property and Copyright remain the sole property of Incubeta.

SocialZED

Father's Day

Father's Day social campaign for ZED, tapping into the seasonal moment with warm, aspirational creative built for UAE audiences.

Social ContentSeasonal CampaignReels

Produced by Jana Shaaban during her tenure as an employee of Incubeta. All Intellectual Property and Copyright remain the sole property of Incubeta.

SocialZED

Premium Ride

Social commercial for ZED positioning their premium ride experience, produced with high-end visual language to attract UAE's quality-conscious commuters.

Social CommercialPaid AdsReels

Produced by Jana Shaaban during her tenure as an employee of Incubeta. All Intellectual Property and Copyright remain the sole property of Incubeta.

SocialZED

Comparison

Comparison-format social content for ZED, structured to highlight competitive advantages and convert audiences considering alternatives.

Social ContentPaid AdsReels

Produced by Jana Shaaban during her tenure as an employee of Incubeta. All Intellectual Property and Copyright remain the sole property of Incubeta.

SocialDubai Safari Park

Come With Me to DSP

Immersive social content taking audiences on a first-person journey through Dubai Safari Park, designed to inspire visits and drive family footfall.

Social ContentLifestyle ReelsPaid Ads

Produced by Jana Shaaban during her tenure as an employee of Incubeta. All Intellectual Property and Copyright remain the sole property of Incubeta.

SocialDubai Safari Park

Season Recap

End-of-season social recap for Dubai Safari Park, celebrating highlights and building anticipation for the upcoming season.

Social RecapReelsDigital Distribution

Produced by Jana Shaaban during her tenure as an employee of Incubeta. All Intellectual Property and Copyright remain the sole property of Incubeta.

SocialDubai Safari Park

Join Our Summer Tour

Summer campaign social film for Dubai Safari Park, encouraging UAE residents and tourists to visit during the summer season with energy-filled visuals.

Social CampaignSeasonal ContentPaid Ads

Produced by Jana Shaaban during her tenure as an employee of Incubeta. All Intellectual Property and Copyright remain the sole property of Incubeta.

SocialDubai Safari Park

Tales of Hippo

Character-driven social content following the park's hippopotamus, crafted to build emotional connection and organic shareability with family audiences.

Social ContentCharacter ContentReels

Produced by Jana Shaaban during her tenure as an employee of Incubeta. All Intellectual Property and Copyright remain the sole property of Incubeta.

SocialLes Mills

Hidden Offers

Promotional social content for Les Mills UAE revealing hidden membership offers, engineered for high click-through and conversion across paid channels.

Social ContentPromotional AdsReels

Produced by Jana Shaaban during her tenure as an employee of Incubeta. All Intellectual Property and Copyright remain the sole property of Incubeta.

SocialLes Mills

That's My Jam

High-energy social content for Les Mills built around music-driven workout culture, designed to connect with UAE fitness communities and drive class bookings.

Social ContentLifestyle ReelsPaid Ads

Produced by Jana Shaaban during her tenure as an employee of Incubeta. All Intellectual Property and Copyright remain the sole property of Incubeta.

SocialLes Mills

Types of Movers

Relatable character-format social content for Les Mills identifying different gym personalities, built to drive recognition and organic engagement.

Social ContentCharacter ContentReels

Produced by Jana Shaaban during her tenure as an employee of Incubeta. All Intellectual Property and Copyright remain the sole property of Incubeta.

SocialBonds

40% Off Sale

Sale-driven social campaign for Bonds UAE promoting a 40% discount, produced with punchy energy and clear messaging to maximise conversion.

Social CampaignPromotional AdsReels

Produced by Jana Shaaban during her tenure as an employee of Incubeta. All Intellectual Property and Copyright remain the sole property of Incubeta.

SocialBonds

It's Raining Bonds 40% Off

Playful, high-impact social content for Bonds UAE's sale campaign, using dynamic visual concepting to amplify the 40% off promotion across platforms.

Social CampaignPromotional AdsReels

Produced by Jana Shaaban during her tenure as an employee of Incubeta. All Intellectual Property and Copyright remain the sole property of Incubeta.

SocialNurivio

Social Media Launch Campaign

Brand launch social campaign for Nurivio, introducing the product to UAE audiences with bold, platform-native creative across Instagram and TikTok.

Social CampaignLaunch ContentReels
SocialNurivio

Unboxing

Product unboxing social content for Nurivio, capturing the first-use experience and building product desire across organic and paid social channels.

Social ContentProduct ContentReels
SocialNurivio

Busy Life With Nurivio

Lifestyle integration social content for Nurivio showing how the product fits seamlessly into a fast-paced daily routine in the UAE.

Social ContentLifestyle ReelsPaid Ads
SocialNurivio

Website Announcement

Social announcement content for Nurivio's website launch, driving traffic and building online brand presence at the point of launch.

Social ContentAnnouncement FilmReels
EventsBRABUS x COSMO

Event Teaser

High-energy event teaser for the BRABUS x COSMO collaboration, built for pre-event hype and social amplification across automotive and lifestyle audiences.

Event TeaserSocial CutsHighlight Reel

In collaboration with: Shadow Studios

EventsAlUla x Rami Kadi

Event Video Commercial

Event video commercial for the AlUla x Rami Kadi collaboration, capturing the haute couture fashion moment against the ancient AlUla landscape.

Event FilmCommercialSocial Cuts

Produced by Jana Shaaban during her tenure as an employee of Incubeta. All Intellectual Property and Copyright remain the sole property of Incubeta.

EventsPorsche

Event Coverage Recap

Event coverage and recap film for a Porsche UAE event, capturing the full experience from arrival to highlight moments.

Event CoverageHighlight ReelSocial Cuts
AnimationJ-Cut Production

CGI Animation Showreel

In-house CGI animation showreel demonstrating J-Cut Production's full 3D and motion graphics capability, used across pitch and business development.

3D AnimationVFXMotion Graphics
AnimationJ-Cut Production

CGI Animation

Full CGI production showcasing J-Cut's in-house 3D animation and visual effects capability across complex sequences.

3D AnimationVFXCompositing
AnimationTop Sports

F1 Car Animation

CGI animation of an F1 car produced for Top Sports, built to broadcast quality for on-air and digital coverage.

CGI AnimationBroadcast PackageMotion Graphics
AnimationZurich Insurance

Customer Claim Report Animation

Animated explainer for Zurich Insurance's customer claim report, making complex insurance processes clear and visually engaging.

2D AnimationExplainer VideoDigital Distribution
AnimationKAUST

IMPACT Winter Magazine

Animation commercial for KAUST's IMPACT Winter Magazine edition, produced to bring research stories to life through motion design.

AnimationMotion GraphicsDigital Publication
AnimationFCA

Human Trafficking Awareness Animation

Animated awareness film for the Family Care Authority Abu Dhabi, produced to communicate the dangers of human trafficking across UAE government channels.

AnimationAwareness CampaignGovernment Distribution

In collaboration with: Shadow Studios

DocumentaryASHARQ

With Confidence

Premium podcast production for ASHARQ, one of the GCC's leading broadcast networks. Documentary-style filming and post-production to broadcast standard.

Podcast SeriesBroadcast MasterSocial Clips
DocumentaryASHARQ

Crime Narrator

True crime documentary podcast series produced for ASHARQ. Atmospheric cinematography and sound design crafted for broadcast and digital distribution.

Podcast SeriesTitle SequenceBroadcast Master
DocumentaryMinistry of Energy

Achievements Through Covid-19

Documentary production for the Saudi Ministry of Energy documenting their achievements and resilience through the Covid-19 pandemic.

Documentary FilmGovernment DistributionDigital
DocumentaryADNOC

Energy for Wellbeing

Story series for ADNOC capturing the human side of energy — following employees and their connection to wellbeing and purpose.

Documentary SeriesInternal CommunicationsDigital
DocumentaryADNOC

Using AI to Harness Resources

Story series episode for ADNOC exploring how AI is being used to harness natural resources, following employees at the forefront of innovation.

Documentary SeriesInternal CommunicationsDigital
Don't take our word for it

Hear it from the brands levelling up.

5.090+ Google reviews
VM
Veronica Manalo
Internal Operations Manager · Need a Fixer

Dedication, expertise, and professionalism truly shined through in every project. J-Cut Production consistently exceeded expectations.

ZT
Zeina Tabbara
Freelance Producer

Working with J-Cut Production has been exceptional. They excel in video editing, demonstrating professionalism and punctuality.

MC
Margaux Camelin
Creative Producer · Oui Agency

Collaborating with J-Cut Production has been fantastic; they're friendly, imaginative, and well-organized. Their passion truly sets them apart.

GL
Grace Licha
Post-Production Producer · NaF plus

They have a deep understanding of the editing process; keen eye for detail and excellent communication. Always goes above and beyond.

PF
Pedram Farjam
Head of Production · Incubeta MENA

Consistently delivered perfection in every project, always bringing creativity and top-notch quality. Attention to detail is unmatched.

SA
Shalu Abdul Jabbar
Motion Designer

Their deep understanding and passion for creativity inspired me and elevated the project to new heights. Technical mastery that truly made a difference.

KA
Khalid Al Rashid
Marketing Director · Emaar

Incredible team. They understood the brief immediately and delivered a brand film that exceeded every expectation we had going in.

SM
Sara Al Mansoori
Brand Manager

Fast, professional, and genuinely creative. The final cut was exactly what we needed for our Dubai launch campaign.

FK
Faisal Khouri
Creative Director · ADNOC

J-Cut Production is the only production house I trust with our most important shoots. They bring the same energy every single time.

LH
Lena Hoffmann
Head of Content · Zurich Insurance MENA

The post-production quality is on another level. Colour grading, sound design, motion graphics — all done to broadcast standard.

OB
Omar Bakr
VP Marketing

We've worked with many production houses across the GCC. J-Cut Production stands out for their storytelling instinct and delivery record.

NI
Natasha Ivanova
Events Producer

Worked with them on a tight timeline and they delivered flawlessly. The team is responsive, talented, and a genuine pleasure to work with.

Serving the GCC

Video production & marketing across Dubai and the wider GCC.

Based in Dubai, building for brands across the region. Wherever you are in the GCC, we create content and campaigns that connect with your local audience.

Let's talk

Let's build something worth watching.

Tell us about your project and we'll get back to you within one business day.

+971 50 852 9382info@jcutproduction.comJumeirah Village Circle, Dubai, UAE

Currently in production