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Production Tips7 min read

Video podcast production in Dubai: what to settle before you book anything

Almost every podcast conversation starts with the studio. It is the wrong first question, and the answer to the right one is why a prepared client records five episodes in a day while everyone else manages two.

Jana Shaaban
Co-Founder & Production Director
Oversees every J-Cut production from pre to post, with 8+ years producing and post-production across the UAE and GCC.
Video podcast production in Dubai: what to settle before you book anything

The first question is always about the studio, and it is the wrong one

Nearly every podcast conversation starts the same way. How much is the studio, how many cameras, can we come and see the room. Those are fair questions and they are the wrong ones to open with, because the studio is the easiest part of a podcast to solve and the least likely thing to decide whether the series works. What decides that is the format. How long an episode runs. How many you are committing to. Who hosts. What happens in the first ninety seconds. Whether there are guests, how many, and who is responsible for getting them in the room. Settle the format and the studio question answers itself, because the room follows the show rather than the other way round. We match a studio to your format and you can walk through it before you commit, so it is genuinely not the hard part. Start with what the show is. Our podcast production conversations now open there, because the ones that did not used to cost clients money later.

What a format actually is

Format sounds abstract until you write it down, and then it takes about twenty minutes. Episode length, and be honest about it, because a forty minute show and a ninety minute show are different products with different costs. Number of episodes in the run, because twelve episodes are planned differently from a one-off and cost less per episode. Whether there is a guest, how many, and who chases them. The running order, meaning what actually happens between the top of the episode and the end. Whether you want short vertical cut-downs from each episode, and roughly how many. Who hosts, and whether that person is comfortable on camera or needs the first episode to be a practice everyone agrees in advance to discard. That is the whole list. Six answers. A client who arrives with those settled records a far better show than one who arrives at a better studio, and we would rather spend the pre-production call on this than on camera specifications.

Five episodes in a day, with a client who has never done it

Most people assume a studio day yields one or two episodes. With a prepared client we regularly record five or more, and that includes clients doing it for the first time. The difference is not speed on the day, it is everything agreed before it. We do a prep call rather than running the whole thing over email, because email puts distance between people and a podcast needs the opposite. On a call you find out in ten minutes that the host is nervous, or that two of the six episodes need a guest nobody has approached yet. Then we stay reachable. A WhatsApp message gets an answer, which matters more than it sounds, because the questions that derail a shoot day are usually small ones nobody thought were worth a formal email. By the time the client arrives we have settled episode length, how many episodes, and whether shorts are needed, and they come with a script or a written structure. Nobody is deciding anything in the room. That is why the day produces a season instead of a pilot.

Why we book two hours nobody plans to use

We add one or two hours of buffer to every podcast day, and we would advise it even if you book someone else. Not because we expect to overrun, but because the cost of the buffer is a fraction of the cost of needing it and not having it. A guest arrives twenty minutes late. The host wants to redo an opening. One episode runs long because the conversation is genuinely good and cutting it short would be the wrong call. With buffer, each of those is a non-event. Without it, every one cascades into the next episode and the last record of the day gets rushed, which is reliably the one you notice in the edit. The buffer also changes the room. People who know there is time available are better on camera than people watching a clock. It is the cheapest insurance in production and it is usually the first thing a client tries to cut.

The line almost every podcast budget misses

Clients budget carefully for the recording and then forget the formats and the cut-downs entirely. The episode is the thing they pictured buying. The short vertical clips are the thing that actually gets watched, shared, and brings anyone to the full episode at all. Each clip has to be chosen, cut, captioned and finished. That is not a rounding error on an edit. It is its own body of work, and it is skilled work rather than mechanical. Deciding which ninety seconds of a long conversation will stop a stranger scrolling is the entire job. If you are commissioning a series, price the cut-downs as their own line from the start. Added afterwards they cost more and arrive later, and a season of episodes with no clips is a season almost nobody will find.

Motion graphics is the second half of the job

After the edit itself, motion graphics is the most important part of a podcast, and it is the part clients almost never budget for. An interview is two people talking. What turns that into something a stranger watches is everything layered on top. A hook in the opening seconds. An intro that earns the next forty minutes. Lower thirds that tell you who is speaking without anyone having to say it. Graphics that punctuate a long conversation so it does not flatten out in the middle. That is motion graphics, and whether your podcast looks like a show or like a recorded meeting comes down to it. It also comes down to the editor. Two editors given identical footage deliver very different episodes, because finding the hook inside ninety minutes of conversation is a creative judgement, not a technical one. Budget for the person, not only the software.

Six answers, one page, before you book anything

Write down six things before you approach anyone. Episode length. How many episodes in the run. Guests, how many, and who chases them. The running order for a typical episode. How many short cut-downs you want per episode. Who hosts, and whether they need a practice round. Take that one page to whoever you are commissioning and the conversation changes immediately, because you stop asking what a podcast costs and start asking what your podcast costs. The quote comes back comparable instead of vague, and the first shoot day produces a season instead of a pilot. If you would rather work through that page with someone who has run the days, send it to us through the contact page and you will get a quote built around your answers rather than a package. The podcast work is there if you want to see the shape of it first.

Filed under:Production TipsDubaiVideo Production

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