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J‑Cut Production · Dubai
5.0
Rated #1 in Dubai
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Video production company
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Veronica Manalo

Dedication, expertise, and professionalism truly shined through in every project…

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Jana Shaaban, Co-Founder & Production Director, J‑Cut Production

Jana Shaaban

Co-Founder & Production Director

Expertise

Production PlanningOn-Set DirectionCrew ManagementMulti-Camera ShootsBudget ControlPost SupervisionClient CommunicationLocation Logistics
J‑Cut Production

Jana Shaaban

Co-Founder & Production Director

Jana is the operational engine behind J‑Cut Production. She has spent seven years building and leading production crews for some of the most demanding shoots in the UAE and GCC, from NEOM to BRABUS, from fashion week events to broadcast corporate campaigns. When a production needs to run flawlessly, Jana is the reason it does.

7+

Years in Production

300+

Productions Led

14+

GCC Markets

2018

Founded J‑Cut

About Jana

Jana Shaaban grew up with a deep interest in visual storytelling and built her career in the UAE production industry from the ground up. Before co-founding J‑Cut Production, she worked across production houses and agencies, learning every layer of the process: casting, location scouting, crew logistics, on-set direction, and post-production coordination.

That end-to-end fluency is what makes her rare. Most production directors specialise in one phase. Jana runs all of them. On a J‑Cut project, she is the single point of contact from the first pre-production meeting through to final delivery, which means zero information gets lost, zero standards get compromised, and the creative vision that was agreed in the brief is the one that makes it to screen.

In 2018, Jana and Ashraf Shaaban co-founded J‑Cut Production with a deliberate philosophy: stay small, stay senior, and take on the projects where doing exceptional work is possible. That decision to stay boutique has defined everything. It is why the company can take on a NEOM campaign and a regional fashion launch in the same month, and deliver both to broadcast standard.

Today, J‑Cut Production is one of Dubai's most recognised boutique production houses. Jana continues to personally oversee every project that leaves the company, and that is a choice, not a necessity. For her, quality control is not a process. It is a standard.

Brands Jana has produced for

From global infrastructure projects to regional brand launches, across every production format.

NEOMBRABUSADNOCZurich InsuranceEmaarIncubeta MENAEverybody.liveNeed a Fixer

How Jana runs a production

01

Brief to breakdown

Every brief gets a detailed production breakdown before a single crew member is booked. Location, talent, equipment, schedule, contingencies.

02

Senior crew only

Jana selects crew personally. J‑Cut never uses junior operators on senior productions. If the job demands a RED DSMC3, a seasoned DOP, and a professional gaffer, that is what gets booked.

03

On-set ownership

Jana is on set for every major production. Not monitoring remotely. On set, directing, solving problems in real time, and holding the standard.

04

Post oversight through delivery

She stays involved through edit, colour grade, and sound design. Final delivery is only signed off when every element meets the agreed standard.

Ready to start a production?

Share your brief and we will put together a production plan. No fluff. Just the right crew, the right approach, and a clear timeline.

Production is about one thing: making the creative idea actually happen on the day, exactly as intended. Everything else is noise.

Jana Shaaban, Co-Founder